Optimizing ROI through Marketing Modelling within a Financial Institution
The challenge was to build a model that optimized the likelihood of a person acquiring an upsell product.
Optimizing Insurance P&C Profitability Through Better Pricing
The challenge was to build tools that could better align price with risk
Achieving Retail Credit Card Profitability Through Marketing Optimization
The challenge was to create a framework and approach that improved efficiency of its insurance acquisition marketing costs.
Using Data Analytics and Data Science to Your Business Advantage
Making sense of Big Data, Artificial Intelligence and Machine Learning in Today’s World – Virtual Event POSTPONED UNTIL 2021 Download Workshop Brochure Here Early Bird Rate – $499 plus tax Regular Rate – $599 plus tax Register through Eventbrite Here
Looking at Measurement and How We Evaluate the Impact of Reinforcement Learning Over Traditional Predictive Analytics
Are we really at a new stage of so-called industrial development much like how the car replaced the horse and buggy as the main mode of consumer transportation? This would appear to be the case by some thought leaders and practitioner leaders that reinforcement learning (RL) will and should replace traditional prediction analytics as the mode of targeting.
Some Thoughts on Analytics in a Post COVID-19 Environment
In these most difficult times, the use of analytics is certainly not top of mind for most organizations unless it is being used to combat the virus. The challenging scenarios of meeting payroll and having access to cash are the obvious immediate priorities.
A Data Scientist’s Perspective on Investment Hype Surrounding Innovation
As we enter into a new decade, innovate or perish is the mantra amongst the many technical thought leaders within their cocoon of innovation hubs.
Machine Learning and Artificial Intelligence: Not New Concepts for the Data Science Practitioner
As a practitioner with over 30 years of experience in the field, the discipline of data science has evolved dramatically. As I have discussed at length in previous articles and in my book, the approach and process in conducting data science exercises has not changed.
An Overview of Data Mining and its Practical Applications within Business Today
Explore Kx – the world’s fastest time series database & data mining for business August 8, 2019 – Ivey Donald K. Johnson Centre, Toronto DOWNLOAD